Keep the existing red, yellow, and black identity customers already recognize.
The challenge
The business had earned trust. The website hid it.
The original website had the right information, but the fixed desktop layout was difficult to use on a phone. Important services and quote actions were hard to find, and the online experience no longer matched an established construction business.
Move the quote action into every important part of the customer path.
Turn the equipment list into clear cards that work on every screen.
Use the original photography and business information instead of replacing what already works.
