Rollin-S Trailers

A redesign study for a family run trailer manufacturer, keeping their red steel identity and real product photos while making the site clear on a phone. Built from their own public content.

Industry
All steel trailer manufacturing
Location
Martin, Georgia
Original site
rollin-s.com

Put the trailers back at the center.

Redesigned Rollin-S Trailers website
Previous Rollin-S Trailers website
BeforeAfter
Since 1971Family owned
All steelBuilt to order
Martin, GABuilt in Georgia

A family business with products customers could not see clearly.

The original site had strong product photos and a real family story, but the fixed layout hid them. On a phone the trailers and the way to ask for a quote were hard to find.

01

Put a real red steel trailer at the center of the first screen.

02

Keep the family owned since 1971 story and the real Martin, Georgia address.

03

Turn the trailer lineup into product cards with the real photos.

04

Make the quote request and phone number easy to reach on every screen.

The product line and quote path in the customer’s hand.

The trailers lead the page, the family story stays visible, and customers can move from a product to a quote without losing the next step.

Rollin-S Trailers redesigned mobile website
After

Clear on every screen.

Another business. Another clear direction.

See how the same approach works for Rock & Dirt.

View the project
Rock & Dirt website before and after

Construction and equipment rental

Rock & Dirt

Miami, Florida

Want to see a clearer direction?

Request a Free Preview